Identifying multi-segment lifestyle moments that enrich global culture
We had a challenge: To create an emotional connection between multiple audiences in the West Coast and the classic Belgian lager Stella Artois. How did we do it? Easy! By exploring insights and traditions that have shaped not only that region’s lifestyle, but also the world’s. Our multicultural Art Directors and Copywriters worked hard to keep the same tone and feel of this international brand, while at the same time making the beer feel closer to our diverse target audiences.