#SeeALL Campaign

 

At Orcí, representation and brand allyship are central to our belief system. We call it ‘earning the right,’ meaning that a brand is earning the right to market their products or services to a community by ensuring that they are tangible supporting that community in positive ways—and not relying on lip service.

 

That’s why, in an effort to encourage advertisers to proactively and authentically represent the LGBTQ+ community, we partnered with Getty Images, Sephora, and the Alliance for Inclusive and Multicultural Marketing (AIMM) to launch a new campaign speaking directly to the LGBTQ+ and intersectional communities. 

 

The campaign launched on the billboard above the Sephora on Broadway in Times Square.

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