Honda Stage


How does a well known auto brand forge a meaningful connection with discerning young consumers in a highly crowded category? You talk to them where they live and breathe – at the intersection of music and culture. That’s the foundation behind the Honda Stage program, created to connect the Honda brand with young first-time car buyers.


Going into our most recent campaign year, we curated a show-stopping roster of the hottest emerging multicultural music acts.  Black, Asian, and Latine artists – the  major trendsetters who resonate most with our target. Including Lunay, Doechii, and Warren Hue among others.  Through Honda Stage we created a platform for these young artists to be heard. And most importantly we provided young music fans with an experience they authentically connected with and enjoyed.