ExtraMile® is the convenience store where our audience can always get something extra. And we turned that inherent love of all things extra into a community using their very own superhero - EXTRAMAN®. This year we emphasized a regular cadence of video content, using ExtraMan’s® extra lovable and extra good vibes personality to connect with our audience on social.
From special occasions to everyday extra pick-me-ups, we created content surrounding the habits and lifestyle of our audience. Custom coffee concoctions? Crazy unique snack combos? We got you.
Of course, with a highly animated spokesperson like ExtraMan®, we created fun animated shorts and gamified content throughout the year to speak toAnd seasonal moments where ExtraMile® superfans might want to treat themselves to a little extra.
