For the launch of Acura’s first all-electric SUV, the powerful and dynamic ZDX, we needed to make a splash on social, showcasing the ZDX inside and out and getting our audience excited to experience it for themselves. So we sent culturally relevant content creators to two key events to build hype - The Los Angeles Auto Show and Miami’s SCOPE Art Show.
For the LA Auto Show we partnered with creator and car enthusiast Jordan Gonzalez (@jayvalentine) where he captured an exclusive and electrifying walk-around showcasing the ZDX.
In Miami we partnered with creators Cyn Lagos (@cynlagos) and Alexandra Martin (@alexandramartin_tv), who were granted exclusive access by Acura to their House of Energy installation at SCOPE. Together they unlocked the energy, the vibes, and the electrifying vision of the SCOPE exclusive ZDX, a custom vehicle variant brought to life by local contemporary artist HOXXOH.