In this video campaign we are highlighting the impressive full line of 2023 Acura vehicles – the RDX, the MDX, the TLX, and the Integra. We wanted to showcase how the challenger spirit and undeniable performance of the Acura brand mirrors the unwavering dedication and show-stopping drive of the Latine community.
Through a diverse cast of performers we paired each vehicle with a Latine persona that embodies an aspect of Latine excellence in target relevant fields like fashion, music, entertainment, and sports. Through heroic portraiture of these personalities and stunning performance footage of our vehicles, we’re highlighting that just like Acura, Latines were born to go further, shatter expectations, and perform at the highest level.