ACURA PERFORMANCE MEETS LATINX FAMILIES
The all-new Acura MDX is a luxurious, performance SUV that embodies the soul of a supercar. Our challenge: To connect it emotionally to the needs and wants of affluent Latinx millennial families.
Our multi-media campaign titled “Working Mom” airs in both English and Spanish, and is set to the soundtrack “NMI” by Samantha Sanchez, a rising and talented singer-songwriter and content creator, born in Madrid and based in Miami.
SOCIAL VIDEO EXECUTIONS