Driving performance with highly cost effective dynamic display digital ad units.
The new Honda Export client tasked us with driving brand awareness and engagement with digital campaigns in the region. Additionally, this needed to be done across right-hand and left-hand markets, without using product due to model vs. market considerations. All of this, while maintaining fresh creative on a very tight budget.
We were able to meet the challenge and then some! The new dynamic branded units more than doubled click-throughs and cut cost per click by 75% over 4 rotations. These units used the same ad shells with fresh imagery and copy, while automatically providing the correct imagery by right-hand or left-hand drive market.