P.S. Arts Campaign

For this social campaign we partnered with PS Arts to help them advocate for the arts! An educational foundation in the arts has demonstrable benefits for kids. But there are a lot of families out there who don’t realize how beneficial an arts education can be for their children’s future. Our challenge was, how do we show multicultural parents the long term benefits an arts education can have for kids? By talking to adults, of course.


We interviewed real individuals thriving and working successfully in fields you wouldn’t normally associate with the arts, like politics. They spoke to us about how their strong arts education background helped them to succeed today, giving them invaluable life skills. Through these powerful true life stories, enhanced with stylistic animation, we demonstrated how an arts background can lead to a brighter future.