2023 Next-Gen Integra Launch

The 2023 Next-Gen Integra is not for everyone. It’s the perfect performance vehicle for true car lovers.


Our target audience: affluent Hispanics between the ages of 24 and 35, well-versed in cars, but more importantly, those who see their car as a vibrant part of their Latino experience.


Featuring its available manual transmission as a feature of power, control, and performance, “Cultura Shift,” the name of our campaign for the Next-Gen Integra, was born as a celebration of the diverse and rich Latino car culture across the US.


Our spot was supported with social media content and digital assets.


The result of this effort was a relevant campaign rooted on deep Hispanic insights, that positions the new Next-Gen Integra as the car that represents Latino culture and passion in every aspect.