Hispanic Heritage Month

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El Silbon

La Siguanaba

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***LATIN AMERICAN FOLKTALES*** For generations, L

***LATIN AMERICAN FOLKTALES***

For generations, Latin Americans have passed down their wisdom by telling fantastical stories. Filled with lost souls and curse goddesses, these folktales are deeply rooted in the culture. This week, we explore the folktales of La Siguanaba and El Silbón.

Do you have a favorite “leyenda”? Tell us about it.

Click on the link to read full folktales and listen to our new audio series: Leyendas for Daring Kids

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LA SIGUANABA
El Salvador

La Siguanaba is a beautiful woman that appears late at night to men wandering the rivers or creeks of El Salvador. She lures them in, especially the unfaithful ones, with her beauty. Once they get close to her, she reveals her horrific horse face and makes her victims go mad, and sometimes even drown themselves.

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EL SILBÓN
Venezuela

El Silbón (The Whistler) is a mystical man about 10 feet tall who roams the plains of Venezuela, carrying a sack of human remains. He only appears at night to those who like to party. His signature whistle warns his victims of his proximity. If they hear the whistle nearby, it means he is far away. But if they hear it far away, unfortunately it’s too late to run.

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Artist: Aureliano Mendez @aurelianoart

Last week, our CEO, @marfilippelli, spoke about th

Last week, our CEO, @marfilippelli, spoke about the need to authentically represent culture in advertising at the Hispanic Television Summit. Making a strong call to action to the broader industry, Marina urged attendees to proactively consider how they can respectfully reflect the diversity of the world around us -- from talent to topic, and everything in between. She also took home an award celebrating Orci's legacy of helping brands "earn the right" with multicultural audiences, something our agency has been doing for nearly 4 decades!

This year at Orci, we are celebrating Hispanic Her

This year at Orci, we are celebrating Hispanic Heritage Month by honoring some Latin American folktales. But, since everyone already knows and loves La Llorona from Mexico, we decided to showcase some lesser known but equally influential stories.

In the upcoming weeks, join us as we explore the tales, the mystical creatures, and their amazing origins –brought visually to life by Venezuelan plastic artist Aureliano Méndez @aurelianoart.

In the meantime, tell us about your favorite “leyenda” and the country it comes from.

@aurelianoart