Chevron with Techron Collaboration

For the launch of Chevron’s new campaign, “Unbeatable Mileage,” two agencies, Orci and Mirum, joined forces and collaborated to create a multi-segment campaign focused on reinforcing the benefits of Chevron’s fuel and the convenience of their new app.

 

Through a very specific process, our team took care of any cultural detail to make sure that the adaptations would resonate, in a fun but respectful manner, with each audience.

 

Check out these videos. They are proof that when you create an efficient, friendly, and productive relationship among agencies, we can bring great work and results that surpass expectations to our clients.

 

Our spot was supported with social media content and digital assets.

 

The result of this effort was a relevant campaign rooted on deep Hispanic insights, that positions the new Next-Gen Integra as the car that represents Latino culture and passion in every aspect.

 

 

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