Having worked as a copywriter at DMB&B and Alazraki y Asociados in Mexico City, I moved to the U.S. as the Creative Director at Orci, where I had the opportunity to launch several major brands into the U.S. Hispanic market, including American Honda, Verizon, Wells Fargo Bank, Allstate Insurance and many others.
Because of my focus on understanding in great depth and detail different target audiences, my work has generated impressive results for dozens of brands in very different categories, including Procter and Gamble, Comcast, Acura, AT&T, Pepsi-Cola, KFC, Nestle, Dole, Nike, Calvin Klein, Georgia-Pacific and Anheuser-Busch. My work has been recognized at the New York Festival, Clio, Effie, Addys, Mercury Award, Ad Age, Caracol de Plata, Se Habla Español and Imagen Awards.
I have also worked for agencies like United Gallegos, D’Exposito and Partners, Bravo San Francisco, and Lopez Negrete. I hold a master’s degree in Marketing and a bachelor’s degree in Communications. I have also written movie scripts, TV shows and fiction. I am a certified chef and a passionate swimmer.