The landscape of luxury and make-up of its inhabitants is evolving—moving on from stuffy rules of decadence to one influenced by cultural diversity, democratizing streetwear, and addressing the societal concerns of its consumers. Luxury is being redefined and brands need to understand why it is crucial, especially in Latin America.
In the region, luxury product sales are expected to grow significantly and brands NEED to take note of the next wave of buyers: Millennials and Generation Z.
During the 2020 Advertising Week Latin America Conference, Orci’s Marina Filippelli, COO & Director of Client Services, and Juan Jose Quintana, Executive Creative Director, presented their findings and insights into the rejection of the traditional luxury paradigm shift. But more importantly, the opportunities that abound for nations such as Brazil, Mexico, and Chile, three countries listed in BMI’s Top Emerging Markets for Luxury.
See below for images from our appearance.
