Honda has incredible SUVs, no doubt about that. But, when our creative team began to brainstorm on the versatility of the HR-V, they left the room completely enlightened! The name itself is also versatile, not to mention bilingual! “Echar” in Spanish means to throw in (load), and it also happens to make the same sound as “HR” in HR-V. So, we ran with this discovery and highlighted the versatility of the HR-V, starring its Magic Seat®, as well as the adaptability of its name. Simple, memorable and fun–just like advertising should be. Enjoy!