Capturing authentic content for the legendary Honda Civic Si.
There is no doubt the legendary Honda Civic Si is revered on—and off—the streets. To match the authenticity of its reputation, we knew we had to create videos that were real and attractive to its young and cool audience. Our social team listened to Civic Si fans and found the loyalty to be so great, we decided to invite these real people to be a part of our campaign. Like the social saying says, “real recognize real”, and it doesn’t get any more real than this!