AdWeek Session: Redefining the Luxury Automotive Segment Among Hispanics

September 24th at 2:15pm / Impact Makers Stage


Marina Filippelli (Orcí COO) and Gina Jorge (Acura Head of National Advertising) will be discussing insights regarding the Luxury Automotive Segment Among Hispanics.


Today, it is virtually impossible to drive growth in the luxury automotive segment without multicultural consumers, primarily Hispanics. While many brands have been targeting Hispanics for years, the affluent Hispanic is a mystery to most. Many brands and agencies mistakenly assume that, given their affluence, this target can be reached via general market media and with general market concepts, when the reality is that there is actually a strong correlation between affluence, higher education and a desire to connect.


Session Topics

Read More here

Also Watch Marina’s Talk at Cannes Lions 

Future Consumer Focus: Reaching LatinX Youth